Design and Production

Put the power of an award-winning creative team to work for your business.

The Digital Resource Group has the resources and multifaceted capabilities to custom tailor marketing, advertising, and promotional solutions to fit your specific objectives, and see them through to fruition. From traditional TV, Radio, and print media to leading-edge digital marketing campaigns, we can deliver whatever’s required — copy writing and content development, innovative design, digital photography, flash/viral production, and more — to make sure your message is persuasive and impactful.

• Logo Development • Website Design • Corporate Branding
• Newspaper/Magazine Ads • TV/Radio Production • P.O.P Displays
• Content Development • Collateral Support Materials • Digital Photography
• Printing Services

 

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Website Development

Everyone claims to be expert website developers, but the truth is, few have the technical knowledge and expertise to ensure your site is both creative and highly-functional.

Digital Resource Group offers clients full CMS integration, a content-management system that includes complete compliance to current technology standards and, depending on specific requirements, provides services from a static HTML to a CMS system, and anything in-between. Our staff of accomplished programmers and designers guide our clients throughout the entire process from design, production, and programming to content management, uploading, site launch, and hosting. We are offer the comprehensive training and support essential for ongoing website updates and maintenance.

•  Custom Website Development •  Metadata Management • CMS - Content Management Solutions
• Lead Management Solutions •  Web-Based Publications • Hosting/Site Maintenance

 

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Digital Integration

Today’s technology-intensive media marketplace makes reliable digital integration capabilities critical for marketing success.

Digital Resource Group understands that your website is the center of your marketing universe, and our Digital Integration team has the talent and experience to provide all the essential supporting modules, enable them to work together at maximum efficiency, and deliver a total marketing website package that includes:

• E-mail Marketing Programs • Text Messaging • Search Engine Optimization (SEO)
• Social Media Marketing • Relationship Marketing • Account Management
• Flash/Video Production • Lead Aggregation • Database Solutions
• On-Going Maintenance


Just as important, all creative and production services are performed in-house with one of Long Island’s largest video houses specializing in broadcast TV and website video production, including development of interactive/virtual narratives.

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Direct Response

Through the mail. Over the airwaves. On the Internet.

Wherever you’re looking to develop strong, results-driven direct response marketing, Digital Resource Group is the place to start. We can custom-design a highly-creative direct response campaign from inception through fulfillment; from creating your logo and brand image, to developing media-appropriate marketing materials that increase awareness and motivate action. Whether you want to reach businesses or consumers — looking to market via the web, in stores, or directly to end-uses — we can create and implement a program that generates sales, including coupon, sweepstakes, and other incentive campaigns.

• Direct Response (TV, Radio and Print) • Media Buying/Placement ª Direct-Mail Program
• Lead-Management Programs • List  Purchasing/Management • Telemarketing
• Polls/Surveys

 

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Traditional Advertising

Digital Resource Group possesses the talent and experience to deliver complete in-house capability to create and produce the full spectrum of traditional advertising services.

Just as important, we offer the in-depth market research, analysis, and strategic planning to maximize your results. Our scope of expertise encompasses TV, film, radio, music production, print, transit, and outdoor advertising, in addition to a broad range of cutting-edge digital/virtual marketing services including e-mail marketing and digital signage. And unlike many other small-to-medium size advertising/marketing agencies, our creative team has the talent and marketing acumen to make them all work together, or develop a successful synergy among whichever elements you choose.

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Last Updated on Friday, 28 October 2011 18:44